Kinepolis Group offers an innovative cinema concept via its European network of cinemas which serve as a model within the sector. In total, the group has 35 cinemas, spread across Belgium, the Netherlands, France, Spain, Switzerland and Poland. Each year, the group provides over 20 million cinema-goers with an unforgettable film experience. But Kinepolis does much more than showing films: it is also involved in film distribution, event organisation, cinema advertising and real estate management. Kinepolis is still expanding its business activities. Recently, Kinepolis started operating in the Netherlands too. Since July 2014, it has been operating 9 cinemas there, and is developing 3 construction projects there.
Kinepolis Group has 2,100 employees. The over-arching and local HR activities are managed from head office in Ghent. In addition, each Kinepolis country has HR responsibilities. Recruitment and selection is one of them. In 2011 Kinepolis Group automated its selection process, relying on the recruitment tool from CVWarehouse. Martine Kestens, human capital manager at Kinepolis Group: “We are very proud about what we have achieved in the collaboration with CVWarehouse. Using the tool, we were able to put our recruitment policy into practice easily, based on the culture and the priorities of each Kinepolis country. Together, we have the same objectives.”
Templates and standard letters
On average, only 10% of the available possibilities offered by a software tool are actually exploited. “With the CVWarehouse tool, we want to reach at least 50% and thus increase the speed and quality of our work still further.” That is why Kinepolis Group invests the necessary time in getting to know the tool and finding the fastest methods of using it.
The CVWarehouse tool offers the option of saving templates and standard letters. Kinepolis Group uses them a lot. “We have drawn up a list of situations that we encounter regularly, and optimised those templates. And of course, it makes sense to inform everyone about the existence of the templates, or about the changes. The interaction between knowledge and use is the main challenge. We have a long way to go before we can use all the possibilities of the tool, but so far, we have already come quite a long way.”
To get to know and use the tool better, Kinepolis Group has appointed one super-user per country. Super-users meet regularly to exchange tips and tricks. They all have direct contact with CVWarehouse. During an annual refresher course, CVWarehouse explains to them what has changed and which (new) features may be of interest.
“We submit our questions in advance. And they are answered during the workshop. The last time we received feedback about it in the form of a small manual with photos which the super-users could share with their team. That approach fits totally into our philosophy of ‘self-learning organisation’. CVWarehouse is very good at that kind of interaction.”