It’s all about entertainment
The Kinepolis Group’s network of cinemas in Belgium, France, Spain, Switzerland and Poland offer modern entertainment to all generations. Spanning across 5 countries, the group of 23 cinema complexes, consist of 317 rooms and attracted 21.3 million visitors in 2011.
Kinepolis differentiates itself from other cinemas by letting the public enjoy unique entertainment activities and business experiences while continuously pursuing to exceed customer perception standards. Therefore there is a need for a large number of employees.
“Sexy industry” = surplus of candidates
Operations and local HR-activities are supervised from the international headquarters in Ghent. However, each complex has its own local HR department. This way keeping in touch with the local market makes it easier to anticipate the needs for each complex in each country.
For a long time there was no system to keep track of the number of candidates who applied for Kinepolis vacancies. As the entertainment industry has an attractive image, more people tend to apply.
Kinepolis looks for two types of profiles: the 1st type of profile is the movie theatre operations profile, for cinema employees to work at the register, at the candy counter, at ticket checking areas, as projectionists, in maintenance, as well as local management. The 2nd type are people who work behind the scenes to distribute the films, handle the rent and maintenance of the building, the movie theatre advertising, etc.
“Both our Belgian and international complexes attract a lot of candidates. That doesn’t require much effort on our part. Many people apply spontaneously, because they have heard from friends who know about Kinepolis, or they’ve seen an ad for a particular profile in our complexes and they respond to it. Until recently we received applications through different channels: by mail, by e-mail, at the reception in the complexes, etc. Therefore it was difficult to keep track of how many applications we had received, whether applicants had received a response and what happened with all the information,” says Martine Kestens, Human Capital Manager at Kinepolis Group.