For around 40 years, Casa has been regarded as the place to find decorative and functional items for the home. The chain store’s mission is to prioritise that homely feeling, which also means that the company’s 3,100 employees in eight European countries must feel equally at home working for Casa. In the spring of 2016, Casa set up an international HR department. Why? To standardise all the HR processes. In terms of recruitment and selection, the introduction of CVWarehouse means a huge increase in professionalism.
We spoke to Julie Spaey, HR Business Partner, whose tasks include recruitment and training in Belgium. She is, however, also working on the expansion of a new international HR department. “It is an enjoyable and rewarding mission”, says Julie. “And in the end, it will strengthen our organisation.”
Mainly retail staff
“Recruiting people to work in our stores is quite easy”, Julie explains. “This is often not the case for our head office, however, as we are often looking for people who are specialists in their field. We have also noticed that the level of interest is extremely seasonal. During the summer holidays, for example, things tend to go rather quiet. This is also a factor which we need to take into account.”
Casa is increasingly regarded as an attractive employer. “More and more applicants tell us that Casa is a company that focuses on innovation”, says Julie. “This may have something to do with our increasingly contemporary image and the recent introduction of our online store. We also conducted intensive campaigns about this. In addition, we are renowned for being an accessible company which appeals to a wide audience. Although men are also welcome, our concept and the world of decoration and interior design mainly tend to appeal to women. This is also reflected in our workforce: around 80% are female.”